Nothing, the tech startup led by Carl Pei, has surprised the tech community by launching its first alcoholic beverage, Nothing Beer (5.1%). The beer was first teased on April 1, 2023, but many people assumed it was an April Fools’ joke. However, Nothing insisted that the product was real, and today, it has made its debut in the UK.
Nothing Beer (5.1%) is a dry, unfiltered rice lager with a hint of pear. It is brewed by Freetime Beer Company, a microbrewery based in Swansea, Wales, and has an ABV of 5.1%. The beer is described as having a crisp, refreshing taste with a subtle malt profile and a slightly earthy and spicy bitter finish.
The beer is currently only available for purchase in the UK on Nothing’s website and in its Soho, London store. It is sold in six-packs for £20 (~$24). However, Nothing is working on making the beer available in more regions in the coming days. You can visit the brand’s website and sign up to get notified when it becomes available in your region.
Why Did Nothing Launch a Beer?
In an interview with The Verge, Carl Pei explained that the company wanted to create a beer that was “technically refreshing.” He said that Nothing Beer (5.1%) is made with high-quality ingredients and is brewed to a precise recipe. He also said that the beer is designed to be enjoyed on its own or with food.
Pei also said that Nothing Beer (5.1%) is a way for the company to connect with its fans on a more personal level. He said that the company wants to be more than just a tech company. It wants to be a lifestyle brand that offers its fans a variety of products and experiences.
What Are the Reactions to Nothing Beer (5.1%)?
The reaction to Nothing Beer (5.1%) has been mixed. Some people have praised the company for its creativity and for taking a risk by launching a new product in an unrelated category. Others have criticized the company for launching a beer that is not particularly innovative.
Some people have also questioned whether it is appropriate for a tech company to launch an alcoholic beverage. They argue that tech companies should focus on developing new technologies and products, not on selling alcohol.
Interview with Carl Pei, CEO of Nothing
We had the opportunity to interview Carl Pei, CEO of Nothing, about the launch of the Nothing Beer.
Q: What inspired you to launch a beer?
Pei: I’m a big fan of beer, and I wanted to create a beer that was both delicious and refreshing. I also wanted to create a beer that was different from the other beers on the market. The Nothing Beer is a unique rice lager with a hint of pear. It’s also unfiltered, which gives it a unique flavor and texture.
Q: Why did you decide to partner with Freetime Beer Company?
Pei: I wanted to partner with a brewery that was known for producing high-quality, craft beers. Freetime Beer Company is a small, independent brewery that is passionate about brewing great beer. I’m really impressed with the work that they do, and I’m excited to have them brew the Nothing Beer.
Q: What are your plans for the Nothing Beer in the future?
Pei: We’re planning to launch the Nothing Beer in more regions in the coming months. We’re also working on developing new flavors and styles of beer. We’re excited to see how people like the Nothing Beer, and we’re committed to making it the best beer possible.
In-depth analysis of the launch of Nothing Beer (5.1%):
The launch of Nothing Beer (5.1%) is a significant event for a few reasons.
First, it is a sign that Nothing is maturing as a company. The company was founded in 2021, and it has quickly become one of the most popular tech startups in the world. However, until now, Nothing has only focused on developing consumer electronics products. The launch of Nothing Beer (5.1%) shows that the company is willing to expand into new categories and to experiment with new business models.
Second, the launch of Nothing Beer (5.1%) is a way for the company to connect with its fans on a more personal level. Alcohol is a social beverage, and it is often enjoyed by people in groups. By launching a beer, Nothing is giving its fans a new way to connect with each other and with the brand.
Third, the launch of Nothing Beer (5.1%) is a way for Nothing to expand its brand into a new category. The global beer market is worth billions of dollars, and it is a highly competitive market. However, Nothing believes that it can differentiate its beer from the competition by focusing on quality and design.