Hisense, the global leader in consumer electronics and home appliances, announced today that it has roped in cricketer Ravindra Jadeja as its brand ambassador for the TV, AC, and refrigerator categories. Jadeja is the company’s first ambassador in the Indian market.
Jadeja is celebrated for his exceptional all-round abilities in cricket, and he epitomizes the spirit of Hisense’s diverse product range. He is known for his perfectionism and dedication to his craft, which is perfectly aligned with Hisense’s commitment to innovation and excellence.
Pranab Mohanty, CEO, Hisense India, said, “We are thrilled to welcome Ravindra Jadeja into the Hisense family as our brand ambassador for the television, AC and refrigerator categories. This announcement is strategically timed with the cricket world cup starting in India soon and his exceptional skills, both on and off the cricket field, make him the perfect embodiment of our brand’s values. We believe that his association with Hisense will resonate with our young and aspirational consumers. Our deep understanding of the market underscores our commitment to reaching the very heart of Indian consumers, where their passion points lie, and we are determined to create a profound impact in their minds.”
Jadeja said, “I am honoured to be brand ambassador of Hisense, a brand that shares my passion for excellence and innovation to offer exceptional products and also is associated with some of the biggest and global sporting events across the world. Hisense’s diverse range of products mirrors my personality as an all-rounder in cricket. I look forward to being a part of the Hisense journey and connecting with the brand’s young and aspirational consumers.”
As part of the association, Hisense will launch a new campaign themed ‘Perfecting the Perfection’ with Jadeja. The campaign will highlight Jadeja’s all-round skills and his commitment to excellence, and how these qualities are aligned with Hisense’s brand values.
Hisense is also gearing up for the upcoming Men’s Cricket World Cup, which will be hosted in India in October-November 2023. The company is set to roll out new TVs like U7K, U6K, and E7K, which promise to bring the stadium experience to home.
Hisense’s Commitment to the Indian Market
Hisense has been rapidly expanding its presence in the Indian market in recent years. The company has a strong portfolio of products across categories such as TVs, ACs, refrigerators, washing machines, dishwashers, and air purifiers. Hisense products are known for their high quality, innovative features, and competitive pricing.
The company has also invested heavily in its manufacturing and distribution capabilities in India. Hisense has a manufacturing plant in Tirupati, Andhra Pradesh, which produces TVs and ACs for the Indian market. The company also has a wide distribution network across India, which ensures that its products are easily accessible to consumers.
Hisense’s Partnership with Ravindra Jadeja
Hisense’s partnership with Ravindra Jadeja is a strategic move by the company to strengthen its presence in the Indian market. Jadeja is one of the most popular and successful cricketers in India, and he has a huge fan following across the country. His association with Hisense is expected to help the company reach a wider audience and connect with its target consumers.
The partnership is also a win-win for both parties. Jadeja will be able to leverage Hisense’s global reach and brand recognition to promote his own personal brand. At the same time, Hisense will benefit from Jadeja’s popularity and credibility to build a stronger connect with Indian consumers.